It is a national project that arises to help the educational community to experience La Merced, for all the Nuestra Señora de la Merced educational centers.

Every year a MOTTO is designed that serves as the thread of the Annual Pastoral Plan. It is the one that marks the specific objectives of each course, as well as the charismatic values that are worked with. In this case, the motto is #Abrazame

With this motto it is an attempt to express how the mercenary charisma and the values that will help to develop with more strength and enthusiasm the commitment acquired for the course has to be lived in the educational community.

We designed an image that represented in a hug all the values and love that make up the human being, expressed in turn with words and flowers.

The words symbolize those things that we have to embrace in our lives, that as Christians must be present in our day to day and at the same time we have to take care of, hence they are collected and engraved inside the arms, symbolizing a warm hug.

Flowers symbolize life, joy, color and fruit.

The motto “ABRÁZAME” appears collected inside the arms and with an emphasis on the letter M, shown in reddish color and in the shape of a heart, symbolizing the strength of the Mission in the Christian heart, like our Mercy’s Mother.

Everything was advertised through posters, brochures, stickers, badges, stands, etc. a website where all the information is collected internally and the development of a simple app so that every year they can express all the news, news in a joint, coordinated and effective way between all the centers based on the motto of the year.